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Store Audit & CRO · Dhaka

Shopify & WooCommerce Store Audit + CRO in Dhaka

ঢাকায় Shopify ও WooCommerce স্টোর অডিট + CRO

Shopify & WooCommerce Store Audit + CRO in Dhaka — Digital Marketing Dhaka caricature illustration
PDP → COD
মোবাইল-ফার্স্ট

PDP, PLP, checkout, COD friction and mobile UX — pulled apart line by line, then rebuilt with a prioritised CRO backlog your dev team can actually ship.

PDP, PLP, চেকআউট, COD ঘর্ষণ, মোবাইল UX — লাইন-বাই-লাইন খুলে দেখি, তারপর অগ্রাধিকার-ভিত্তিক CRO ব্যাকলগ শিপ করি যা আপনার dev টিম বাস্তবে ইমপ্লিমেন্ট করতে পারবে।

Quick answer

Store audit & CRO — in one paragraph

An ecommerce store audit in Dhaka is a structured teardown of a Shopify, WooCommerce or custom store — analysing product detail pages, listing pages, cart, checkout, COD flow and mobile UX — followed by a prioritised CRO backlog (ICE-scored) your dev team can ship. Digital Marketing Dhaka ships this in 10 business days with heatmaps, session replays and a Loom walkthrough.

ঢাকায় ইকমার্স স্টোর অডিট মানে — Shopify/WooCommerce/custom স্টোরের PDP, PLP, cart, checkout, COD flow এবং mobile UX-এর structured teardown, তারপর ICE-scored CRO backlog যা dev টিম শিপ করতে পারবে। ১০ বিজনেস ডে-তে ডেলিভারি — heatmap, session replay এবং Loom walkthrough সহ।

Why Dhaka

Why this matters for Bangladeshi businesses

Most Dhaka stores are built once and never optimised — a Shopify theme installed 3 years ago, WhatsApp-order button bolted on, checkout that still asks for Zip Code (Bangladesh doesn't use them). Meanwhile 82% of buyers arrive on mobile 4G. A structured audit finds the 10-15 friction points that dropped conversion below 1.2% and hands your team a fix list, not a 60-slide PDF that dies in a Drive folder.

ঢাকার বেশিরভাগ স্টোর একবার বানানো, কখনো অপ্টিমাইজ হয় না — ৩ বছর আগের Shopify theme, WhatsApp-অর্ডার বাটন জোড়া লাগানো, checkout এখনো Zip Code চায় (বাংলাদেশে নেই)। এদিকে ৮২% ক্রেতা মোবাইল 4G-তে আসে। Structured audit ১০-১৫টি friction point বের করে যা conversion ১.২%-এর নিচে ফেলেছে।

What's included

Every piece we ship in this engagement

01

Full mobile-first teardown

Every core template (home, PLP, PDP, cart, checkout, thank-you) reviewed on real Dhaka 4G — not desktop simulation. Screenshots, timings, and observed issues.

02

COD friction map

Every field, tap, redirect and confirmation step in the COD flow — measured for drop-off potential and re-designed for one-thumb completion.

03

Heatmap + session replay setup

Hotjar or Microsoft Clarity installed for 14 days pre-audit so recommendations are based on your real users, not our opinions.

04

PDP conversion checklist

40-point product detail page checklist — imagery, pricing (BDT-first, no USD leftover), delivery promise, size/return info, social proof — scored and fixed.

05

Checkout autopsy

Field-by-field checkout analysis. Bangladesh doesn't need Zip Code; most stores still ask. We remove every field that isn't legally required.

06

Speed + Core Web Vitals report

LCP, INP, CLS measured on 4G in Dhaka. Image weight, third-party script bloat, and theme JS all quantified with fix estimates.

07

Prioritised CRO backlog (ICE-scored)

20-40 recommendations, each scored on Impact × Confidence × Ease, so your team knows what to ship first — not a wishlist.

08

Loom walkthrough + 60-min review

Every finding narrated on Loom so your dev/design team hears why it matters, plus a 60-minute Q&A call with founder + tech lead.

Our process

How we deliver it in Dhaka

01

Instrument (Week 1)

Install Hotjar / Clarity, verify GA4 ecommerce events, and start capturing sessions and heatmaps.

02

Teardown (Week 2)

Full audit — mobile, checkout, PDP, PLP, COD, speed, tracking. Findings drafted with screenshots and video.

03

Prioritise + present

ICE-scored backlog delivered as Notion / Trello board + Loom walkthrough + 60-min review call.

04

Ship, measure, iterate

Optional 30/60/90-day CRO retainer to ship the top-scoring fixes and re-measure impact on conversion + AOV.

Deep dive

The details that decide the outcome

Why 'higher conversion rate' is the wrong opening question

Most Dhaka founders ask 'how do we lift conversion from 1.2% to 3%'. The right question is 'where does the funnel leak?'. Our audits map every step — impression → session → PDP view → add-to-cart → checkout start → OTP → order placed → delivered — and pinpoint the two or three biggest leaks. Fixing one 40% drop-off is worth ten 3% micro-optimisations.

The COD friction tax

COD in Bangladesh isn't the payment method — it's a full parallel funnel. OTP verification, address validation, delivery-window selection, sometimes a WhatsApp confirmation, then courier assignment. Every extra step is a drop-off, but every skipped step is a future RTO. The audit's job is finding the friction that adds value (real address = lower RTO) vs the friction that just annoys buyers.

Mobile-first isn't a slogan, it's a measurement

82-88% of Dhaka ecommerce traffic is mobile, and 4G is bursty — a page that renders in 1.4s on Wi-Fi can hit 6s on Banani 4G. Every audit finding is scored against mobile 4G, not desktop preview. That's why our top recommendations are usually 'kill this third-party script' and 'compress hero image', not 'redesign the header'.

The ICE-scored backlog is the whole point

A CRO audit without prioritisation is a bug list dev teams ignore. We score every finding on Impact (likely conversion lift), Confidence (how sure we are), and Ease (effort to ship). The top 10 by ICE-score become the next sprint. Nobody has to guess what to work on.

Dhaka proof

What it looks like on the ground

A Bashundhara-based fashion Shopify store came to us with 1.1% conversion, 32% cart abandonment, and no idea why. Audit found: (a) the checkout was asking for a Zip Code that Bangladesh doesn't use — silent drop-off; (b) product images averaged 1.8MB unoptimised — mobile LCP was 5.9s; (c) the WhatsApp-order button was fighting the checkout button on mobile. Shipping the top 8 fixes in 3 weeks: conversion up to 2.4×, AOV up 18%, and cart abandonment down to 21%.

বসুন্ধরার একটি ফ্যাশন Shopify স্টোরে conversion ১.১%, cart abandonment ৩২%। অডিটে পাওয়া গেল: (ক) checkout Zip Code চাইছে যা বাংলাদেশে নেই — silent drop-off; (খ) প্রোডাক্ট ইমেজ গড়ে ১.৮MB — mobile LCP ৫.৯s; (গ) WhatsApp-অর্ডার বাটন mobile-এ checkout বাটনের সাথে লড়ছে। ৩ সপ্তাহে টপ ৮টি ফিক্স শিপ — conversion ২.৪×, AOV +১৮%, cart abandonment ২১%।

FAQ

Frequently asked questions

How long does the audit take?

10 business days from kickoff to Loom + review call — including 14 days of parallel heatmap/session capture.

Do you audit Daraz stores too?

Yes — we audit Daraz store setup, listing quality, keyword targeting and Sponsored Solutions performance separately from Shopify/WooCommerce audits.

Do you fix the issues or only find them?

The audit ends with a backlog. Ongoing implementation is a separate CRO retainer (30/60/90 days) — we can staff it or hand it to your dev team.

How do you measure impact after fixes ship?

We compare 30-day pre/post metrics on conversion, AOV, checkout completion and COD refusal, with statistical-significance checks — no vanity comparisons.

অডিটে কতদিন লাগে?

কিকঅফ থেকে Loom + রিভিউ কল পর্যন্ত ১০ বিজনেস ডে — ১৪ দিনের heatmap/session capture সহ।

Daraz স্টোর অডিট করেন?

হ্যাঁ — Daraz store setup, listing quality, keyword targeting, Sponsored Solutions আলাদা অডিট।

সমস্যা পেয়ে ঠিকও করেন?

অডিট শেষে backlog দেই। Implementation আলাদা CRO রিটেইনার (৩০/৬০/৯০ দিন)।

ফিক্স শিপ করার পর impact কীভাবে মাপা হয়?

৩০-দিন pre/post তুলনা — conversion, AOV, checkout completion, COD refusal — statistical significance সহ।

Ready to ship this in your next 30 days?

Book a free 30-min ecommerce call. We'll audit your store live and show you the biggest CRO, COD and paid-media wins — no obligation.