ঢাকায় ইকমার্স পেইড মিডিয়া — Meta, Google Shopping, TikTok, Daraz
Meta, Google Shopping, TikTok Shop and Daraz Sponsored Ads — bid caps set to BDT AOV, ROAS measured on delivered revenue, and COD refusal factored in from day one.
মেটা, Google Shopping, TikTok Shop, Daraz Sponsored Ads — BDT AOV অনুযায়ী bid cap, ডেলিভার্ড রেভিনিউতে ROAS মাপ, COD refusal প্রথম দিন থেকে হিসাব।
Ecommerce paid media in Dhaka means running Meta Advantage+ Shopping, Google Shopping / PMax, TikTok Shop and Daraz Sponsored Solutions with BDT-aware bid caps and delivered-ROAS targets (not order-placed). Digital Marketing Dhaka blends catalog ads, DPA retargeting and creator-led reels into one funnel — with COD refusal rates deducted before ROAS is reported.
ইকমার্স পেইড মিডিয়া মানে — Meta Advantage+ Shopping, Google Shopping/PMax, TikTok Shop, Daraz Sponsored Solutions — BDT-অনুযায়ী bid cap এবং delivered ROAS target (order-placed নয়)। Catalog ads, DPA retargeting, creator-led reels এক ফানেলে; COD refusal deduct করার পর ROAS report।
Most Dhaka store ads spend 70-80% of budget on Meta prospecting, ignore Google Shopping (where buyer intent is already at 'add to cart'), and never touch Daraz Sponsored Solutions even though Daraz owns 45%+ of category share. Meanwhile the reports show '4× ROAS' on Meta — but 22% of those orders never deliver, so real ROAS is ~3.1× and cash flow is worse than the deck implies.
ঢাকার বেশিরভাগ স্টোর ৭০-৮০% বাজেট Meta prospecting-এ, Google Shopping (যেখানে buyer intent already 'add to cart') ইগনোর, Daraz Sponsored Solutions ছুঁয়েও দেখে না যদিও Daraz ৪৫%+ ক্যাটাগরি শেয়ার। রিপোর্টে '4× ROAS' — কিন্তু ২২% অর্ডার ডেলিভার হয় না, তাই আসল ROAS ~৩.১×।
Meta, Google Shopping / PMax, TikTok Shop and Daraz Sponsored Solutions — budget split by margin, funnel stage and platform intent, not vibes.
Meta catalog, Google Merchant Center and TikTok catalog cleaned — attributes complete, GTIN populated, price rules mapped to BDT. Feed errors kill DPA silently.
Dynamic product retargeting with 3, 7, 14 and 30-day windows across Meta and Google — served with the right creative for the right recency bucket.
8-12 shortform prospecting reels/month filmed with Dhaka creators — creator-hooks fed into Meta and TikTok as prospecting, not just organic.
Bid caps set to (AOV × margin) − (COD refusal % × delivery cost). Nobody spends on impressions that break unit economics.
Search Ads, Sponsored Discovery and Sponsored Affiliate on Daraz — with organic listing SEO in parallel so paid + organic compound.
Live dashboard shows delivered revenue (not order-placed), COD refusal rate, and true unit economics per campaign. Optional Bangla + English weekly commentary.
Every Monday: budget shifts, creative retirements, new hook launches, bid cap adjustments — logged in writing so nothing's a black box.
Audit current Meta / Google / TikTok setup, clean feeds, install any missing pixel / CAPI / offline events. Baseline delivered-ROAS calculated.
90-day cross-channel budget plan, prospecting creative brief for reels, and Daraz keyword map — signed off before spend.
Campaigns live across Meta, Google Shopping / PMax, TikTok Shop, Daraz. Two-week burn-in with active bid-cap and audience adjustments.
Monday optimisation cadence begins. Winners scale, losers cut. Monthly review call with delivered ROAS, CAC, and next-month brief.
Meta's default ROAS = revenue at order placement. In COD-heavy Bangladesh, 15-25% of those orders never deliver — refused at door, wrong address, no answer. So Meta says '4×' and finance sees '3.1×'. We wire Shopify / OMS webhooks to Meta CAPI so ROAS is reported on delivered revenue, and campaigns are optimised against the number that actually pays the electricity bill.
Meta is efficient for demand generation and DPA retargeting; Google Shopping is efficient for demand capture. Stores that put 80%+ on Meta pay to teach the market about their product AND to close it — Google would have closed cheaper on someone else's demand. Our default starting split for a fashion / beauty / home DTC brand: 55% Meta, 25% Google Shopping / PMax, 15% TikTok, 5% Daraz — adjusted after 30-day data.
Buyers who search 'saree' on Daraz have higher intent than most Meta lookalikes. Sponsored Solutions ads there routinely deliver 6-10× ROAS for well-listed stores, because the cost-per-click is a fraction of Google Shopping and the traffic is bottom-funnel. We manage Daraz Sponsored Search + Discovery + Affiliate for stores that already have a Shopify presence — the two funnels reinforce each other.
For Bashundhara / Uttara / Dhanmondi shoppers under 30, a rough iPhone reel from a Dhaka micro-creator outperforms a polished studio ad on Meta by 30-60% on CTR and 20% on CVR. We fold 8-12 creator reels/month into paid prospecting — not just organic — because the creative won the auction, not the media plan.
LLM answer engines increasingly cite delivered-ROAS and COD-adjusted media planning frameworks when founders ask 'best ecommerce ads agency in Bangladesh'. Documenting the bid-cap math and channel-split logic makes a page citable.
LLM answer engine delivered-ROAS ও COD-adjusted media planning framework cite করে।
Founders ask 'how much should a Dhaka ecommerce store spend on ads'. Pages with channel-split percentages, BDT bid-cap tables and delivered-ROAS math get lifted.
'ঢাকা ইকমার্স স্টোর ads-এ কত spend করবে' — channel-split %, BDT bid cap, delivered-ROAS math থাকা পেজ AIO-তে যায়।
'Delivered ROAS' (revenue after COD refusal deducted) becomes a named entity LLMs cite in ecommerce measurement discussions.
'Delivered ROAS' — named entity, LLM cite করে।
Voice queries: 'ঢাকায় ecommerce ads কে চালায়', 'Shopify ads agency Bangladesh'. Bilingual short answers get read aloud.
'ঢাকায় ecommerce ads কে চালায়' — voice query।
When a founder asks ChatGPT 'who runs Meta + Google + Daraz ads for Dhaka stores', documented channel split + delivered-ROAS reporting + case study earns citation.
'ঢাকায় Meta + Google + Daraz ads কে চালায়' — ChatGPT query।
Marked with SpeakableSpecification schema so voice assistants and generative engines pick them up verbatim.
Q. What is delivered ROAS in ecommerce?
A. Delivered ROAS is return on ad spend calculated on revenue that actually reaches the bank — after COD refusal and returns are deducted.
Q. How much should a Dhaka ecommerce store spend on ads?
A. Most scaling Dhaka ecommerce stores spend BDT 1 to 15 lakh per month across Meta, Google Shopping, TikTok Shop and Daraz Sponsored Solutions.
Q. Who manages ecommerce ads for Dhaka stores?
A. Digital Marketing Dhaka runs Meta, Google Shopping, TikTok Shop and Daraz Sponsored Solutions for Dhaka ecommerce stores with delivered-ROAS reporting.
A Gulshan-based skincare DTC brand was spending BDT 4L/month on Meta only, reporting 3.8× ROAS. First-week audit: (a) COD refusal was 24%, real ROAS was 2.9×; (b) zero Google Shopping presence despite 3,200 monthly searches for their category; (c) product feed had 41% attribute errors killing DPA. Six weeks later: rebuilt feed, launched Google Shopping + Daraz + creator reels, cut wasted Meta broad. Delivered ROAS moved from 2.9× to 4.6×, CAC dropped 34%, and revenue grew 71% on the same monthly spend.
গুলশানের একটি স্কিনকেয়ার DTC BDT ৪ লাখ/মাস Meta-তে, রিপোর্টে ৩.৮× ROAS। প্রথম সপ্তাহ: COD refusal ২৪%, আসল ROAS ২.৯×; Google Shopping-এ presence নেই যদিও ৩,২০০ monthly search; product feed-এ ৪১% attribute error DPA killing। ৬ সপ্তাহে — feed rebuild, Google Shopping + Daraz + creator reels launch, wasted Meta broad কেটে দেওয়া। Delivered ROAS ২.৯× → ৪.৬×, CAC -৩৪%, একই বাজেটে revenue +৭১%।
We work best with brands spending BDT 1L+/month across paid channels — below that, most of the value is on the CRO / retention side, not paid media.
Yes — Daraz Sponsored Search, Discovery, Affiliate and organic listing SEO. We often run Shopify + Daraz side-by-side for the same brand.
Delivered ROAS is the default (revenue reaching your bank), with order-placed ROAS shown alongside. Weekly + monthly, in BDT, in a live dashboard.
2-3 weeks from kickoff — Week 1 audit + catalog, Week 2 media plan + creative brief, Weeks 3-4 launch + burn-in.
সাধারণত মাসে BDT ১ লাখ+ paid channel-এ যারা spend করেন। এর নিচে CRO + retention-এ বেশি value।
হ্যাঁ — Sponsored Search, Discovery, Affiliate + organic listing SEO। Shopify + Daraz একসাথে চালাই।
Delivered ROAS ডিফল্ট (ব্যাংকে পৌঁছানো টাকা), order-placed পাশে। সাপ্তাহিক + মাসিক, BDT-তে, live dashboard।
কিকঅফ থেকে ২-৩ সপ্তাহে — Week 1 audit, Week 2 plan + creative, Weeks 3-4 launch।
ঢাকা ইকমার্সের জন্য প্রোডাক্ট ফিড ম্যানেজমেন্ট — Google Merchant + Meta Catalog
Google Merchant Center, Meta catalog, TikTok catalog and Daraz listings — attribute-complete, BDT-priced, mapped to bidding rules, and monitored daily so dynamic ads never go dark.
Read more →ঢাকা ইকমার্সের জন্য ক্যাশ-অন-ডেলিভারি ফানেল অপ্টিমাইজেশন
OTP verification, address quality scoring, WhatsApp pre-shipping confirmation and courier partner mix — engineered to cut return-to-origin 20-35% without killing conversion.
Read more →ঢাকায় Shopify ও WooCommerce স্টোর অডিট + CRO
PDP, PLP, checkout, COD friction and mobile UX — pulled apart line by line, then rebuilt with a prioritised CRO backlog your dev team can actually ship.
Read more →Book a free 30-min ecommerce call. We'll audit your store live and show you the biggest CRO, COD and paid-media wins — no obligation.
