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Lifecycle Automation · Dhaka

Email + WhatsApp Automation for Dhaka Ecommerce Stores

ঢাকা ইকমার্স স্টোরের জন্য ইমেইল + হোয়াটসঅ্যাপ অটোমেশন

Email + WhatsApp Automation for Dhaka Ecommerce Stores — Digital Marketing Dhaka caricature illustration
Klaviyo + WA
বাংলা-ফার্স্ট

Abandoned cart, browse abandonment, post-purchase and reorder flows — Klaviyo + WhatsApp Business API, Bangla-native copy, and win-back campaigns that recover 12-22% of lost revenue.

Abandoned cart, browse abandonment, post-purchase, reorder flow — Klaviyo + WhatsApp Business API, বাংলা-নেটিভ কপি, win-back যা হারানো ১২-২২% রেভিনিউ ফিরিয়ে আনে।

Quick answer

Email + WhatsApp automation — in one paragraph

Email + WhatsApp automation for Dhaka ecommerce means running abandoned cart, browse abandonment, post-purchase, reorder and win-back flows via Klaviyo (email + SMS) and WhatsApp Business API — with Bangla-native copy, BDT-native pricing and BD festival overlays. Digital Marketing Dhaka builds and manages 8-14 flows per store and typically recovers 12-22% of pre-checkout revenue that would otherwise have been lost.

ইমেইল + WhatsApp অটোমেশন মানে — Klaviyo (email + SMS) ও WhatsApp Business API দিয়ে abandoned cart, browse abandonment, post-purchase, reorder, win-back flow — বাংলা-নেটিভ কপি, BDT-দাম, BD festival overlay। স্টোর প্রতি ৮-১৪টি flow, সাধারণত ১২-২২% pre-checkout revenue রিকভার।

Why Dhaka

Why this matters for Bangladeshi businesses

Dhaka buyers abandon carts more than global averages because they compare on Facebook / WhatsApp mid-checkout — 'ভাই এই আইটেমটা কেমন?'. Email alone doesn't reach them (open rates on generic promo mails hover 8-12% here); WhatsApp reaches everyone but gets muted if the copy sounds spammy. A hybrid Klaviyo + WhatsApp flow — with Bangla copy that sounds like a human seller — recovers double what either channel does alone.

ঢাকার ক্রেতারা checkout-এর মাঝে Facebook/WhatsApp-এ compare করেন — 'ভাই এই আইটেমটা কেমন?' — তাই cart abandonment গ্লোবাল average-এর চেয়ে বেশি। শুধু ইমেইল পৌঁছায় না (open rate ৮-১২%); WhatsApp সবার কাছে পৌঁছায় কিন্তু spammy শোনালে mute। Hybrid Klaviyo + WhatsApp — বাংলা কপি যা human seller-এর মতো শোনায় — দ্বিগুণ recover করে।

What's included

Every piece we ship in this engagement

01

Klaviyo setup + integration

Full Klaviyo install on Shopify / WooCommerce — profiles, events, product feed and dynamic content configured. Deliverability warmed up before send.

02

WhatsApp Business API onboarding

Meta-verified WhatsApp Business Account, template approval, and either Twilio / WATI / Interakt provider integration — whichever fits your CRM.

03

8-14 flows built + tested

Abandoned cart, browse abandonment, welcome, post-purchase, reorder, win-back, VIP, and price-drop flows — each with Bangla + English variants and A/B tested subject lines.

04

Bangla-native flow copy

Every flow message written in Bangla by a native copywriter, not translated. WhatsApp templates approved by Meta with correct interpolation.

05

BDT-native pricing + BD festival overlays

Ramadan, Eid, Pahela Baishakh and Q4 wedding overlays baked into promo flows — not hacked in the week before.

06

Deliverability + template hygiene

SPF / DKIM / DMARC set up, WhatsApp template scoring monitored, spam-trigger words purged. Nobody wants Klaviyo suspending you a week before Eid.

07

Campaign + broadcast calendar

Monthly promo calendar — 4-6 campaigns / month across email + WhatsApp — mapped to inventory drops and festival windows.

08

Monthly performance review

Revenue per recipient, revenue per flow, win-back rate, unsubscribe / opt-out rate. Reviewed monthly with next-month improvements agreed.

Our process

How we deliver it in Dhaka

01

Audit + integration (Week 1-2)

Audit current email/SMS setup, install Klaviyo, onboard WhatsApp Business API, warm sending domains.

02

Flow build sprint (Week 3-4)

8-14 flows built, copy approved, WhatsApp templates submitted to Meta, A/B variants set up.

03

Test + go-live

Live-test on internal profiles, verify deliverability + WhatsApp template approval, phase-launch flows to production traffic.

04

Optimise + expand

Monthly review — subject-line tests, timing tweaks, new flows added (birthday, VIP, price drop). Retainer covers ongoing management.

Deep dive

The details that decide the outcome

Why WhatsApp beats email on cart recovery in Dhaka

Email open rate for a Dhaka store's cart abandonment: 18-25%. WhatsApp open rate for the same audience: 78-92%. The reason is trivial — WhatsApp notifications punch through, emails go to promo tab. But WhatsApp only works if the message reads like a human seller, not a marketing template. Our WhatsApp copy is written by the same team that writes Meta ads — no 'Dear Valued Customer' openings.

Hybrid sequencing beats single-channel

For abandoned cart, our default sequence: (1) email at 30 min — soft nudge; (2) WhatsApp at 90 min — human tone with product image; (3) email at 24h — 10% off code; (4) WhatsApp at 48h — final ask with COD reassurance. Single-channel flows recover 6-9%; hybrid flows recover 14-22% of abandoned cart revenue in our accounts.

Post-purchase is where LTV is built

Most Dhaka stores set up cart recovery, ignore post-purchase, and wonder why 60-day repeat rate is <8%. Post-purchase flows (thank-you + care instructions + review request + reorder nudge at day 21) push 60-day repeat above 20% for consumables. That's a compound effect — every retained customer subsidises next month's paid CAC.

Deliverability + template health is the whole game

Klaviyo can suspend your sending domain if hard-bounce rate crosses 2%. Meta can pause your WhatsApp template if quality rating drops to 'red'. Both kill revenue overnight. We monitor SPF / DKIM / DMARC, spam-trigger words, template quality scores and daily send caps — because you can't recover carts if the channel is off.

Dhaka proof

What it looks like on the ground

A Dhanmondi-based baby-products Shopify store had Klaviyo installed but only 1 abandoned cart email flow (open rate 19%, revenue recovery ~4%). We onboarded WhatsApp Business API, rebuilt 12 flows in Bangla, and sequenced email + WhatsApp for cart recovery. Ninety days later: abandoned cart revenue recovery moved from 4% to 19%, email revenue as a % of total moved from 6% to 21%, and 60-day repeat rate moved from 7% to 24% off the new post-purchase + reorder flows.

ধানমন্ডির একটি বেবি-প্রোডাক্ট Shopify স্টোরে Klaviyo installed কিন্তু ১টি cart email flow (open ১৯%, recovery ~৪%)। WhatsApp Business API onboard, ১২টি flow বাংলায় rebuild, cart recovery-তে email + WhatsApp sequence। ৯০ দিনে — cart recovery ৪% → ১৯%, email revenue ৬% → ২১%, ৬০-দিন repeat ৭% → ২৪%।

FAQ

Frequently asked questions

Do we need Shopify for this?

No — Klaviyo integrates with Shopify, WooCommerce, Magento and custom stores via API. WhatsApp Business API is provider-agnostic.

How long does WhatsApp Business API onboarding take?

Meta verification + template approval takes 5-15 business days depending on business documents. We handle the paperwork; you provide the trade license / BIN docs.

What if we already use Mailchimp / other?

We migrate to Klaviyo unless you have a strong reason to stay — Klaviyo's ecommerce data model is meaningfully better for cart / browse / post-purchase flows.

Is bulk WhatsApp legal in Bangladesh?

Only via the official WhatsApp Business API with opted-in recipients + Meta-approved templates. We don't touch grey-market bulk WhatsApp senders — one report and your business number is banned for life.

Shopify লাগবে?

না — Klaviyo Shopify, WooCommerce, Magento, custom সব integrate করে। WhatsApp API provider-agnostic।

WhatsApp API onboarding-এ কতদিন?

Meta verification + template approval ৫-১৫ বিজনেস ডে। কাগজপত্র আমরা সামলাই।

Mailchimp-এ আছি, migrate করবেন?

হ্যাঁ — Klaviyo-র ecommerce data model অনেক ভালো cart/browse/post-purchase flow-এর জন্য।

Bulk WhatsApp কি বৈধ?

শুধু অফিসিয়াল WhatsApp Business API + opted-in recipient + Meta-approved template। Grey-market bulk sender ছুঁই না।

Ready to ship this in your next 30 days?

Book a free 30-min ecommerce call. We'll audit your store live and show you the biggest CRO, COD and paid-media wins — no obligation.