Why UGC beats studio for cold acquisition
For under-35 Dhaka audiences on Meta and TikTok, a rough phone-shot Reel with a real face outperforms a studio ad 40-70% of the time on CTR and CVR. The reason is signal — a studio ad reads as an ad; a UGC reel reads as a friend's recommendation. The auction rewards the format that keeps users scrolling less, which is UGC.

