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Executive Dashboards · Dhaka

Executive Marketing Dashboards for Dhaka Brands

ঢাকার ব্র্যান্ডদের জন্য এক্সিকিউটিভ মার্কেটিং ড্যাশবোর্ড

One truth

লাইভ আপডেট

Looker Studio or Metabase dashboards for CEO, CMO and Ops — blended CAC, ROAS, pipeline, retention and cohort revenue, all live from one source of truth so the boardroom stops arguing about which number is real.

CEO, CMO ও Ops-এর জন্য Looker Studio বা Metabase ড্যাশবোর্ড — blended CAC, ROAS, pipeline, retention, cohort revenue — সব লাইভ একটি source of truth থেকে। বোর্ডরুমে কোন সংখ্যা সঠিক তা নিয়ে তর্ক বন্ধ।

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One truth

লাইভ আপডেট

Quick answer

Executive dashboards — in one paragraph

Executive marketing dashboards in Dhaka mean a single Looker Studio or Metabase dashboard consolidating GA4, ad platform data, CRM and revenue — with blended CAC, ROAS by channel, pipeline coverage and cohort retention. Digital Marketing Dhaka designs the KPI framework with the leadership team, wires the data pipelines, and hosts either as SaaS or on your infrastructure.

ঢাকায় executive dashboard মানে — GA4, ad platform, CRM ও revenue একত্র করা Looker Studio বা Metabase dashboard। Blended CAC, ROAS by channel, pipeline coverage, cohort retention। Digital Marketing Dhaka leadership-এর সাথে KPI framework ডিজাইন করে, data pipeline wire করে, SaaS বা আপনার infra-তে host করে।

Why Dhaka

Why this matters for Bangladeshi businesses

Dhaka boardrooms run on 3 disconnected spreadsheets: agency ROAS report, Ops CRM export, Finance revenue statement. Every monthly review starts with 'why don't these numbers match?' and ends without a decision. A single dashboard with blended CAC, live GA4 revenue and CRM pipeline resolves 80% of that friction — CEOs stop being marketing analysts and start making capital allocation decisions.

ঢাকার বোর্ডরুম চলে ৩টি disconnected spreadsheet-এ: এজেন্সির ROAS রিপোর্ট, Ops CRM export, Finance revenue statement। প্রতি মাসিক রিভিউ শুরু হয় 'সংখ্যা মিলছে না কেন' দিয়ে, শেষ হয় সিদ্ধান্ত ছাড়া। blended CAC + live GA4 revenue + CRM pipeline সহ একক dashboard ৮০% friction সমাধান করে।

What's included

Every piece we ship in this engagement

KPI framework workshop

90-min workshop with CEO/CMO/Ops-lead: what are the 5 numbers that determine whether this quarter succeeded? Everything on the dashboard maps to those 5.

Looker Studio or Metabase build

Looker Studio for marketing-first teams (free, Google-native). Metabase for data-team-owned + on-infra hosting. Both supported end-to-end.

Data source integration

GA4, Meta Ads, Google Ads, TikTok Ads, HubSpot/Zoho/custom CRM, Stripe/SSLCommerz, Shopify — all wired via native connectors or a warehouse (BigQuery / Postgres).

Blended CAC + ROAS dashboards

Total marketing spend ÷ new customers = true blended CAC. ROAS by channel with data-driven attribution. Trends against 30/90/365 day windows.

Pipeline + revenue coverage

Sales pipeline value, coverage vs quota, weighted forecast, MRR/ARR for SaaS clients. CMO answers 'are we going to hit target' in 5 seconds.

Cohort retention + LTV

New customer cohorts tracked by acquisition month × channel × plan. LTV curves visible at Day 30/60/90/180 — informs paid budget ceiling.

Mobile-friendly executive view

A one-page mobile view for CEOs — 5 numbers, 3 charts, updated live. No login gymnastics. Bookmarked on the home screen.

Monthly narrative review

60-min monthly session — walk through the dashboard with leadership, surface what's improving, what's decaying, what needs a decision this month.

Our process

How we deliver it in Dhaka

KPI workshop (Week 1)

Define the 5 numbers that matter, the audiences (CEO / CMO / Ops), the update cadence, and the source-of-truth mapping.

Data plumbing (Weeks 2–3)

Data sources connected, warehouse configured if needed, transformations built and QA'd against source.

Dashboard build (Week 4)

First version shipped in Looker/Metabase, signed off with leadership, minor iterations.

Monthly cadence

Ongoing monthly review + iteration. Dashboards evolve with the business, not frozen at v1.

Deep dive

The details that decide the outcome

The reason Dhaka boardrooms argue about numbers

Three spreadsheets, three sources of truth, three formulas for 'CAC'. The agency reports Meta CAC using assisted conversions. Ops reports total spend ÷ signed contracts. Finance reports realised revenue ÷ marketing budget. All three are 'right' by their own definition, all three are different, and every boardroom argument that starts with 'well, our numbers say' is a definition mismatch, not a business insight. One dashboard, one definition per metric, one source — solved.

Looker Studio vs Metabase — the honest tradeoff

Looker Studio is free, fast to prototype, deeply integrated with Google properties (GA4, Google Ads, BigQuery). It struggles with heavy CRM data and non-Google sources without a warehouse. Metabase requires hosting (USD 5–50/month on a small VPS) but handles Postgres, MySQL and complex SQL natively — better for teams with a data engineer. For most Dhaka SMEs, Looker Studio + BigQuery is the right stack. For SaaS or fintech with a data team, Metabase wins.

The '5 numbers' rule

A dashboard with 40 charts is a distraction. A dashboard with 5 charts is a decision tool. We enforce a 5-number ceiling on the executive view: blended CAC, blended ROAS, pipeline coverage, MRR/AOV, cohort D30 retention. Everything else lives on tab 2 for the analyst. This constraint is what makes dashboards actually get read every day instead of bookmarked and forgotten.

Dashboards decay unless someone owns them

The most common dashboard failure mode: shipped in Q1, celebrated, then a data source changes in Q2 and no one notices for 3 months. We include a data-integrity monitor — a small chart on the dashboard itself that goes red when a source hasn't updated in 24h, when totals diverge from source by more than 5%, or when a KPI drops out of expected range. Dashboards should tell you when they're broken.

Built for AI search

Optimised for AI Overviews, ChatGPT, Perplexity & voice search

AI Overviews cite dashboard playbooks when Dhaka CEOs ask 'best executive dashboard for marketing' or 'Looker Studio agency Bangladesh'. Documented KPI frameworks become the source.

AI Overviews executive dashboard framework cite করে।

AI Overviews

'How to build a CMO dashboard' — AIO ready

Step-by-step KPI frameworks with blended CAC, ROAS, pipeline and cohort retention get lifted into AI Overviews.

KPI framework + blended CAC + cohort retention — AIO-তে যায়।

▸We ship: HowTo schema + KPI framework + case study.

GEO

'5-number rule' as a named framework

'5-number rule', 'blended CAC', 'pipeline coverage' — named entities LLMs cite for executive dashboards in Bangladesh.

'5-number rule', 'pipeline coverage' — LLM cite করে।

▸We ship: Named entity glossary + Article schema.

Voice search

'Looker Studio agency near me'

Voice: 'ঢাকায় Looker Studio এজেন্সি', 'Metabase কী'. Bilingual answers get read aloud.

'ঢাকায় Looker Studio এজেন্সি' — voice query।

▸We ship: SpeakableSpecification + short bilingual answers.

Chatbot / LLM ingestion

Cited when a CEO asks ChatGPT

'Who builds executive marketing dashboards in Dhaka' — documented Looker + Metabase methodology earns citation.

'ঢাকায় executive dashboard কে বানায়' — ChatGPT query।

▸We ship: Article schema + methodology + case study.

Voice + AI answers

Ready-to-read answers for Assistant, Siri & AI Overviews

Marked with SpeakableSpecification schema so voice assistants and generative engines pick them up verbatim.

Q. Looker Studio or Metabase?

A. Looker Studio is free and best for marketing-first teams. Metabase requires hosting but handles complex SQL and CRM data better.

Q. How many charts belong on an executive dashboard?

A. An executive dashboard should show five numbers on one page — blended CAC, blended ROAS, pipeline coverage, MRR or AOV, cohort D30 retention.

Q. How long does dashboard implementation take?

A. A full executive dashboard implementation with data integrations typically takes four weeks — one week workshop, two weeks plumbing, one week build.

GEO prompts we optimise forChatGPT · Perplexity · Gemini · Claude

“Looker Studio agency Dhaka”“Metabase consultant Bangladesh”“executive marketing dashboard BD”

Dhaka proof

What it looks like on the ground

A SaaS scale-up in Bashundhara was running 4 separate reports — Meta agency PDF, Google Ads screenshot, HubSpot revenue export, Finance's Excel. Monthly reviews took 3 hours and always ended with 'we'll clarify the numbers by next week'. We shipped a Looker Studio dashboard in 4 weeks — GA4 + Meta + Google + HubSpot + Stripe wired to BigQuery. Blended CAC (which was previously 'not tracked') came out to BDT 12,400 — 2.1x the reported channel CAC. The CEO cut BDT 8 lakh/month from an underperforming channel in the next review and reallocated to a channel with 3.2x better cohort LTV. Monthly reviews now take 40 minutes.

বসুন্ধরার একটি SaaS scale-up চালাচ্ছিল ৪টি আলাদা রিপোর্ট — Meta PDF, Google screenshot, HubSpot revenue, Finance Excel। মাসিক রিভিউ ৩ ঘণ্টা লাগত। ৪ সপ্তাহে Looker Studio dashboard ship — GA4 + Meta + Google + HubSpot + Stripe → BigQuery। Blended CAC BDT ১২,৪০০ (channel CAC-র ২.১x)। CEO পরের রিভিউ-তে underperforming চ্যানেল থেকে মাসে BDT ৮ লাখ কেটে ৩.২x ভালো cohort LTV-র চ্যানেলে reallocate করলেন। রিভিউ এখন ৪০ মিনিট।

FAQ

Frequently asked questions

Do we need a data warehouse?

Not for simple setups (native Looker connectors handle it). Yes for anything combining CRM + Stripe + ads at scale — BigQuery is our default recommendation.

Who hosts the dashboard?

Looker Studio is Google-hosted (free). Metabase on Cloudflare/Hetzner (~USD 10–40/month). We can host or hand over — your choice.

Can non-technical leadership use it?

Yes — that's the whole point. Executive views are designed for a phone, no login, one URL. Analyst views are separate.

How often is data refreshed?

Depends on source — GA4 near-real-time, ad platforms hourly, CRM every 15 min–1 hour. We tune per source to balance freshness + cost.

Data warehouse লাগবে?

সরল setup-এ না (Looker native connector চলে)। বড় CRM + Stripe + ads combine করলে BigQuery সুপারিশ।

Dashboard কে host করে?

Looker Studio Google-এ free। Metabase Cloudflare/Hetzner-এ মাসে ~USD ১০-৪০। Host করি বা হ্যান্ডওভার — আপনার পছন্দ।

Non-technical leadership ব্যবহার করতে পারবে?

হ্যাঁ — সেটাই মূল কথা। Executive view ফোনের জন্য, no login, এক URL।

Data কতবার refresh হয়?

GA4 near-real-time, ad platform hourly, CRM ১৫ মিনিট-১ ঘণ্টা।

Related analytics deliverables

Want honest numbers in your next board meeting?

Book a free 30-min analytics call. We'll audit your GA4, ad tracking and dashboards live and show you the biggest measurement + CRO wins — no obligation.

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