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CRO Audit · Dhaka

CRO Audit & Conversion Fixes for Dhaka Websites

ঢাকার ওয়েবসাইটের জন্য CRO অডিট ও কনভার্সন ফিক্স

CRO Audit & Conversion Fixes for Dhaka Websites — Digital Marketing Dhaka caricature illustration
Ship in 30d
ICE স্কোরিং

A heuristic + heatmap + session-replay audit of your site — ICE-prioritised fixes across mobile, forms and checkout. Ship real conversion lift in 30 days, not another slide deck.

আপনার সাইটের heuristic + heatmap + session-replay অডিট — মোবাইল, ফর্ম ও checkout-এ ICE-prioritised ফিক্স। ৩০ দিনে সত্যিকারের কনভার্সন lift, আরেকটি slide deck নয়।

Quick answer

CRO audit & fixes — in one paragraph

A CRO audit in Dhaka combines heuristic review, heatmap analysis (Hotjar or Microsoft Clarity) and session-replay analysis to identify conversion leaks. Digital Marketing Dhaka delivers an ICE-scored fix list — impact-weighted, ready to ship — and can either hand it over to your team or ship the top 10 fixes ourselves within 30 days.

ঢাকায় CRO অডিট মানে — heuristic review + heatmap (Hotjar বা Microsoft Clarity) + session-replay analysis। Digital Marketing Dhaka ICE-scored fix list দেয় — impact-weighted, ship-ready — এবং হয় আপনার টিমকে হ্যান্ডওভার, নয় নিজেই ৩০ দিনে টপ ১০ fix ship করে।

Why Dhaka

Why this matters for Bangladeshi businesses

The biggest CRO wins in Dhaka come from mobile-first fixes — 78% of Bangladesh traffic is mobile, but most sites are still designed desktop-first. Cluttered mobile heros, buried CTAs, forms with 8 required fields, checkout errors that only surface on smaller Android screens. A structured audit catches these in a week — no expensive tools, no long engagements, just fixes that ship.

ঢাকার সবচেয়ে বড় CRO win আসে mobile-first fix থেকে — বাংলাদেশের ৭৮% ট্রাফিক মোবাইল, কিন্তু সাইট এখনো desktop-first। Cluttered mobile hero, buried CTA, ৮ field ফর্ম, ছোট Android-এ checkout error। Structured অডিট এক সপ্তাহে ধরে — expensive tool বা দীর্ঘ engagement দরকার নেই।

What's included

Every piece we ship in this engagement

01

Heuristic audit (30-point checklist)

Every key page reviewed against Nielsen + Baymard-informed heuristics — hero clarity, CTA hierarchy, trust signals, form friction, mobile ergonomics, page speed.

02

Heatmap analysis (Hotjar / Clarity)

Click, scroll and attention heatmaps on top 5 pages. Microsoft Clarity is free and BD-friendly; we install and configure either.

03

Session replay analysis

50–100 recorded sessions reviewed manually for rage clicks, dead clicks, form abandonment, checkout confusion. Real observed friction, not theoretical.

04

Funnel drop-off report

GA4 funnels for the top 2 conversion flows (typically checkout + lead form) with per-step drop-off rates and the specific fixes for each step.

05

Mobile-first testing

Tested on real devices — Redmi 12, Realme C-series, budget Samsung — not just Chrome dev-tools. Bangla text wrapping issues caught here.

06

Form + checkout audit

Every field reviewed — is it needed, does it validate, does the error message make sense in Bangla + English, does it work on autofill.

07

ICE-scored fix list

Every fix scored Impact (1–10) × Confidence (1–10) × Ease (1–10). Top 10 ranked by ICE score, ready to ship in priority order.

08

Ship option (top 10 fixes)

Optional 30-day sprint where our design + dev team ships the top 10 fixes in production. Alternative: full spec + Figma frames handed to your team.

Our process

How we deliver it in Dhaka

01

Setup (Days 1–3)

Install Clarity + heatmap tool, verify GA4 funnels, gather 50+ session recordings, get access to production.

02

Audit (Week 2)

Heuristic review + heatmap analysis + session replay analysis + funnel deep-dive.

03

Deliver (End of Week 2)

ICE-scored fix report + 45-min walkthrough call. You decide: hand over or we ship.

04

Ship (Optional Weeks 3–6)

Top 10 fixes designed, built, QA'd and pushed to production in a 30-day sprint.

Deep dive

The details that decide the outcome

Why mobile-first audit finds the biggest wins in Dhaka

78% of Bangladesh web traffic is mobile, mostly on 4G on mid-range Android with 5.5–6.5 inch screens. Every desktop-designed site has three or four fixes worth 10–30% conversion lift each: hero copy that gets cut off at 360px width, CTAs that require scroll to reach, form fields where the keyboard hides the submit button. These get missed in Chrome dev-tools testing every time. We audit on real devices for a reason.

Microsoft Clarity is free and often better than Hotjar

Hotjar is the industry default but its free tier is very limited. Microsoft Clarity is completely free, unlimited traffic, and integrates natively with GA4. For Dhaka brands watching cash, Clarity is the right first choice — we install it in 20 minutes and it starts capturing sessions the same day. Hotjar makes sense at BDT 30 lakh+/month revenue when insights payback the USD 32/month subscription.

Rage clicks are the fastest signal a page is broken

A rage click is when a user clicks something multiple times fast because it isn't responding. In session replay, they're impossible to miss — you see the cursor hammer a button repeatedly. Every rage click is a user telling you a page is broken. On Dhaka ecommerce sites, we typically find rage clicks on: 'Buy Now' buttons that scroll instead of adding to cart, size selectors that don't update the button state, and 'Confirm Order' buttons behind a JS error. Fix rage clicks first — always.

The 'form field audit' is the highest-ROI 30 minutes in CRO

Every field on your lead form or checkout is a chance for a user to bounce. Sitting down with your form and asking 'is this required, or convenient?' typically kills 2–4 fields on a typical BD form. Removing the 'company name' field from a B2B lead form has lifted submission rates by 18–34% in every audit we've done. It's free. It takes 30 minutes. Nobody does it.

Dhaka proof

What it looks like on the ground

A Mirpur-based service marketplace was getting 12,000 monthly form starts and 780 completions — a 6.5% conversion rate. Audit found: 11 required fields (down from 6 needed), a Bangla error message that read as English gibberish on mobile, and 'Submit' button hidden behind the keyboard on Redmi + Realme phones. We shipped 8 fixes in 3 weeks: form to 6 fields, fixed Bangla validation, sticky submit button. Result: form completions rose to 1,340/month — a 71% lift on the same traffic. Cost of audit + fixes: BDT 1.4 lakh one-off.

মিরপুরের একটি service marketplace মাসে ১২,০০০ form start, ৭৮০ completion — ৬.৫% conversion। অডিটে ধরা পড়ল: ১১টি required field (দরকার ৬টি), মোবাইলে বাংলা error message ইংরেজি gibberish, Redmi + Realme-এ Submit button keyboard-এর পিছনে। ৩ সপ্তাহে ৮টি fix: form ৬ field, Bangla validation, sticky submit। Result: মাসিক completion ১,৩৪০ — একই ট্রাফিকে ৭১% lift। খরচ: এককালীন BDT ১.৪ লাখ।

FAQ

Frequently asked questions

How is a CRO audit different from a UX audit?

UX audit reviews usability broadly. CRO audit is scored, prioritised and always tied to conversion metrics — every finding has an expected impact.

Do you need admin access to our site?

For the audit only — read access to GA4 + ability to install Clarity/Hotjar snippets. Full access only if we're shipping fixes.

How long is a typical audit engagement?

2 weeks for audit + report. Optional 4 additional weeks if we ship fixes.

What if we don't have enough traffic for session replays?

Any site with 200+ daily sessions works. Below that, we lean more on heuristic + form audit.

CRO অডিট আর UX অডিট-এর পার্থক্য?

UX broadly usability দেখে। CRO scored, prioritised, প্রতিটি finding-এর expected impact আছে।

সাইটের admin access লাগবে?

শুধু অডিটে GA4 read + Clarity snippet install-এর access। Fix ship করলে full access।

সাধারণ engagement কত দিন?

অডিট + রিপোর্ট ২ সপ্তাহ। Fix ship করলে আরও ৪ সপ্তাহ।

যথেষ্ট ট্রাফিক না থাকলে?

দৈনিক ২০০+ session হলেই চলে। কম হলে heuristic + form audit-এ বেশি ফোকাস।

Want honest numbers in your next board meeting?

Book a free 30-min analytics call. We'll audit your GA4, ad tracking and dashboards live and show you the biggest measurement + CRO wins — no obligation.