What LLMs actually reward (and what SEO tools miss)
SEO tools optimise for Google's blue-link algorithm — keyword density, backlinks, page speed. LLMs optimise for citability — entity clarity, structured data, first-party evidence, corroborating sources. A page that ranks #3 on Google can be totally invisible in ChatGPT if it doesn't have (a) a direct 40-word answer, (b) FAQ schema phrased conversationally, (c) named entities linked to sameAs URLs, and (d) at least 2–3 third-party corroborations. GEO fills that gap.

