Insights · Pricing Guide
Digital marketing cost in Bangladesh — the 2026 guide
Every Dhaka founder asks the same question: "How much should I spend on digital marketing?"Here are the real BDT ranges we see across 180+ brands — from bootstrapped SMEs to scaling enterprises.
Retainer ranges by service (monthly, BDT)
| Service | Starter (SME) | Growth | Scale |
|---|---|---|---|
| SEO (technical + content) | ৳25,000 – ৳45,000 | ৳60,000 – ৳1,20,000 | ৳1,50,000+ |
| Meta Ads management | ৳20,000 – ৳35,000 | ৳45,000 – ৳90,000 | ৳1,00,000+ |
| Google Ads management | ৳25,000 – ৳40,000 | ৳50,000 – ৳1,00,000 | ৳1,20,000+ |
| Social media management | ৳30,000 – ৳50,000 | ৳65,000 – ৳1,20,000 | ৳1,50,000+ |
| Content & video | ৳25,000 – ৳50,000 | ৳60,000 – ৳1,50,000 | ৳2,00,000+ |
| Website design & build | ৳60,000 – ৳1,50,000 | ৳2,00,000 – ৳5,00,000 | ৳7,00,000+ |
Ranges are agency retainers only. Ad spend on Meta / Google is billed separately at cost.
Ad-spend benchmarks for Bangladeshi brands
- • Local D2C / eCom (Dhaka + Chattogram): ৳50,000 – ৳3,00,000/mo Meta ads is where most brands find a repeatable ROAS between 3× and 6×.
- • National eCom / marketplace sellers: ৳2,00,000 – ৳10,00,000/mo across Meta + Google, with COD funnels and cart-recovery flows.
- • Real estate & high-ticket B2B: ৳80,000 – ৳2,50,000/mo Google Search + LinkedIn, focused on qualified-lead cost, not clicks.
- • Global / export brands billing USD: $2,000 – $20,000/mo ad spend, with Bangla creative for BD audiences and English for MENA / SEA.
How to budget by stage
A useful rule of thumb: agency fee ≈ 20–30% of your monthly ad spend for paid-heavy channels, and a fixed retainer for SEO / content / social where the deliverable is people-hours, not media buy. Below ৳25,000/mo total, you're generally better off hiring a strong freelancer than an agency.
What drives the price up or down
- • Language depth: bilingual Bangla + English creative costs more than English-only.
- • Reporting cadence: weekly dashboards vs monthly PDFs.
- • Tracking stack: server-side GA4 + Meta CAPI adds setup time but pays back fast on ROAS.
- • Content velocity: 2 reels/week vs 12/week changes both fee and outcome.
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