Industry · Restaurants & F&B

Best Digital Marketing for Restaurants in DhakaCafés, Cloud Kitchens & Chains

রেস্টুরেন্ট, ক্যাফে আর ক্লাউড কিচেনের জন্য ঢাকা-কেন্দ্রিক মার্কেটিং

We help Dhaka restaurants, cafés, dessert brands, cloud kitchens and franchise chains turn Instagram reels, Google Maps, foodpanda listings and Meta Ads into real covers and repeat orders, with content that respects your brand and campaigns that respect your margin.

Est. 2015 · Dhaka
Restaurant digital marketing in Dhaka — storefront, biryani and food delivery scooter

Restaurants & F&B

রেস্টুরেন্ট, ক্যাফে, ক্লাউড কিচেন

Growth in direct dine-in bookings within 90 days

25–60%

Covers, orders & delivery

This page is for owners and marketing managers of Dhaka restaurants, cafés, dessert shops, cloud kitchens, catering services and F&B franchises, from single Gulshan cafés to 6-outlet chains.

Fine-dining restaurants (Gulshan, Banani, Baridhara)Cafés & bakeries (Dhanmondi, Uttara, Bashundhara)Cloud kitchens & delivery-only brandsMulti-outlet chains & franchisesCatering & event food servicesDessert & specialty brands
Who this is for

6-Step Playbook

প্রতি ৩০ দিনে মাপা যায় এমন প্রোগ্রেস

See the method

Multi-channel
stack.

Instagram + TikTok reelsGoogle Maps + GBPMeta Ads (retarget + LAL)foodpanda listing + promosInfluencer marketing
Investment band

৳35,000–৳1,20,000 / month (content + ads + reviews)

First reels + Google Maps lift in 2–3 weeks. foodpanda listing improvements show in orders within 30 days. Review score compounding visible by month 3.

Benchmarks

Numbers our restaurants & f&b partners actually see

01
25–60%
Growth in direct dine-in bookings within 90 days
02
৳80–৳200
Typical cost per attributed restaurant visit
03
+0.4★
Average Google rating lift in 90 days via review loop
04
2–4×
ROAS on offer/promo Meta campaigns
01Who this is for

Built for teams that need real accountability — not more decks.

আমাদের আদর্শ ক্লায়েন্ট

This page is for owners and marketing managers of Dhaka restaurants, cafés, dessert shops, cloud kitchens, catering services and F&B franchises, from single Gulshan cafés to 6-outlet chains.

Accountable marketing team collaborating with growth chart, checklist and target
প্রাসঙ্গিক

ঢাকার রেস্টুরেন্ট, ক্যাফে আর ক্লাউড কিচেনের জন্য এমন মার্কেটিং — যেটা লাইক না, রিয়েল কভার আর অর্ডার আনে।

Who we serve
Fine-dining restaurants (Gulshan, Banani, Baridhara)Cafés & bakeries (Dhanmondi, Uttara, Bashundhara)Cloud kitchens & delivery-only brandsMulti-outlet chains & franchisesCatering & event food servicesDessert & specialty brandsBengali, continental, Chinese, Middle Eastern conceptsCorporate lunch & subscription meal services
02The real bottlenecks

What actually breaks restaurants & f&b campaigns in Dhaka.

আসল সমস্যাগুলো

Every vertical has its own leaks — creative fatigue, wrong channel mix, weak tracking. Here's where growth quietly disappears before you spot it.

Diagnostic view of marketing bottlenecks — leaking funnel, warning sign, magnifying glass
01
Issue 01

Foodpanda takes 25–35% commission

Every dine-in guest converted from your own social + Google is a saved commission. We build direct-order flows via WhatsApp Business Catalog and Instagram DMs alongside your foodpanda listing.

02
Issue 02

Reels blow up but tables stay empty

Viral reels without a location tag, menu link or 'Book a table' CTA burn attention. We fix the funnel so every reel converts a % of viewers into visits, not just followers.

03
Issue 03

Google Maps ranking is fragile

One competitor gets 40 new reviews and you drop out of the top-3. We run continuous review campaigns via QR codes on the bill + WhatsApp, organic, honest, consistent.

04
Issue 04

Weekend rushes but empty weekdays

We build Tuesday–Thursday-only campaigns (offers, set menus, corporate lunch bundles) to smooth the demand curve and improve staffing economics.

03The playbook

Six steps we deploy for every restaurants & f&b client.

আমাদের ৯০-দিনের প্লেবুক

A repeatable 90-day sequence — each step has an owner, a deadline and a KPI you can hold us to.

Strategic playbook with roadmap, chess pieces, gantt chart and rocket
  1. 0101

    Google Business Profile + Maps SEO

    Optimise for 'best cafe in Dhanmondi', 'biryani near me', 'restaurant with outdoor seating Gulshan'. Weekly posts, menu photos, geo-tagged imagery, structured Q&A.

    Week 12Step 1/6
  2. 0202

    Instagram + TikTok reel engine

    8–12 reels/month with dish close-ups, chef stories, behind-the-scenes and UGC amplification, every reel includes location tag, menu-in-bio and delivery CTAs.

    Week 34Step 2/6
  3. 0303

    Meta Ads for offers & new-menu launches

    Lookalike audiences based on foodpanda customer list + retargeting Instagram engagers. Boost specific reels, not generic ads.

    Week 56Step 3/6
  4. 0404

    foodpanda listing optimisation

    Photography, menu structuring, badge management, promotion strategy, and rating recovery, most restaurants leave 20–30% orders on the table via a weak listing.

    Week 78Step 4/6
  5. 0505

    Review growth loop

    QR code on every bill → WhatsApp thank-you → 1-click Google review. Typical result: 30–60 new reviews per month, average rating +0.3–0.6 stars in 90 days.

    Week 910Step 5/6
  6. 0606

    Influencer + micro-creator campaigns

    Curated Dhaka food creators (5k–150k followers) with barter or paid deals, we handle briefs, deliverables, tracking links and repost rights.

    Week 1112Step 6/6
04Branding & Rebranding

Branding & Rebranding for Restaurants & F&B in Dhaka

রেস্টুরেন্ট, ক্যাফে আর ক্লাউড কিচেনের জন্য অ্যাপেটাইট-বাড়ানো ব্র্যান্ডিং।

In F&B, the brand hits the tongue before the food does. We craft appetite-driving identities, from logo and menu design to takeaway boxes, uniforms, storefront signage and reels art direction, so every touchpoint feels as delicious as the plate.

৳60,000–৳2,50,000 one-time (identity + menu + packaging)
01
Deliverable 01

Restaurant identity system

Logo, wordmark, colour palette, food-photography style guide, tagline in Bangla + English and a full brand book.

02
Deliverable 02

Menu & packaging design

Dine-in menu, delivery menu, foodpanda tile art, takeaway boxes, coffee cups, paper bags, sauce sachets and bill jackets.

03
Deliverable 03

Interior & storefront graphics

Signage, wall murals, chalkboards, uniforms, table talkers and window decals, designed for reel-worthy backdrops.

04
Deliverable 04

Social + reels art direction

Instagram highlight covers, reel lower-thirds, offer templates, story stickers and QR-code review posters.

When to rebrand

Trigger points we see in restaurants & f&b briefs

  • Opening a second outlet or franchising the concept
  • Adding a cloud-kitchen sub-brand or delivery-only line
  • Menu overhaul, chef change or repositioning up-market
  • Storefront renovation or shift to a premium neighbourhood
04Channel mix

The stack we run — and what each channel is measured on.

যে চ্যানেলগুলো আমরা চালাই

Search, Meta, video, content and CRM — orchestrated as one funnel with a single KPI owner, so nothing sits in a silo.

Connected marketing channels — Google, Meta, YouTube, email, WhatsApp — around a central dashboard
ChannelRolePrimary KPI
Instagram + TikTok reelsDiscovery + brand vibe + UGCSaves, DMs, location tag visits
Google Maps + GBP'Near me' + intent-based discoveryDirection requests, calls, map visits
Meta Ads (retarget + LAL)Boost reels, promote offersCPM, engaged sessions, offer redemptions
foodpanda listing + promosDelivery order volumeOrders, AOV, repeat rate
Influencer marketingLocal Dhaka food creatorsCost per attributed visit / order
05Outcomes we target

Ranges we see across Dhaka restaurants & f&b clients.

আমরা যে ফলাফল টার্গেট করি

Real bands from active accounts — not marketing slogans. Actual outcome depends on your baseline, product-market fit and monthly investment.

Growth outcomes — bar chart, trophy, ROI arrow and target
25–60%
Growth in direct dine-in bookings within 90 days
৳80–৳200
Typical cost per attributed restaurant visit
+0.4★
Average Google rating lift in 90 days via review loop
2–4×
ROAS on offer/promo Meta campaigns
Trusted by teams like these · Restaurants & F&B
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Mini case study

42% dine-in growth and +0.5★ Google rating in 90 days.

Client: Café + cloud-kitchen chain
Location: Dhanmondi, Dhaka
Duration: 90 days
"Reels finally converted to real tables. Weekdays feel like weekends now.
Founder, Dhanmondi café group
+42%
Weekday dine-in covers
+0.5★
Average Google rating
2.8×
ROAS on offer campaigns
The challenge

A 3-outlet café brand had beautiful reels going viral but empty weekday tables. Google Maps ranking kept slipping, foodpanda listings were disorganised and they didn't know which channel actually paid for itself.

What we did

Fixed all 3 GBPs with weekly posts and geo-tagged photos, ran a QR-code review loop on every bill, restructured the foodpanda listing, launched Tuesday–Thursday offer campaigns and briefed 8 Dhaka micro-food-creators per month with tracked links.

Voices · Restaurants & F&B

What restaurants & f&b teams say after 90 days with us.

৯০ দিন পর ক্লায়েন্টরা যা বলে

1 / 3

Our foodpanda revenue jumped 33% just from a proper listing rebuild — no extra ad spend.

RM
R. Mahmud
Owner · Uttara cloud kitchen
Free download · 12-page PDF · 5-min read

Restaurant Growth Checklist — 30 covers & orders fixes

The audit we run on Dhaka cafés, cloud kitchens and F&B chains — dine-in, delivery and reviews all in one framework.

Send me the F&B checklist

🔒 Private · one email, no spam · delivered within 24 hours

12-page PDF · 5-min read
Restaurants & F&B
  1. 1Google Business Profile — weekly posts, geo-tagged photos, Q&A
  2. 2foodpanda listing structure + badge + promotion strategy
  3. 3QR-code review loop on every bill (WhatsApp thank-you flow)
  4. 4Reels with location tag, menu-in-bio and delivery CTAs
  5. 5Meta retargeting on Instagram engagers + foodpanda LAL
  6. 6Weekday-only offer campaigns to smooth demand
  7. 7Dhaka micro-creator brief templates + tracking links
  8. 8Monthly report: covers, orders, review velocity, ROAS
+ 22 more points insidedigitalmarketingdhaka.com
06FAQ

Questions restaurants & f&b clients ask most.

সবচেয়ে বেশি জিজ্ঞাসিত প্রশ্ন

Don't see yours? Ask us in the quote form below — we reply within 24 hours.

Lightbulb, question marks and speech bubbles representing FAQs
Do you handle food photography and reel production?

Yes. Monthly on-site shoots at your restaurant with a dedicated Dhaka-based creator, editing team and post-production. Content stays with you.

How do you drive dine-in visits vs delivery orders?

We split campaigns: Instagram + Google Maps for dine-in (with 'Get Directions' CTAs), and foodpanda + WhatsApp Catalog for delivery. Separate KPIs and separate creative.

Will you manage our foodpanda listing?

Yes, photography, menu optimisation, badge/promotion strategy, review response and rating recovery. Most restaurants see 15–30% order lift from listing work alone.

How do you get more Google reviews without being spammy?

QR code on the bill → WhatsApp thank-you message → 1-click Google review link. We never buy or fake reviews, that gets your GBP suspended.

Can you help with a franchise launch?

Yes, pre-launch waitlist campaigns, opening-day PR, geo-fenced ads within 3km of the outlet, and standardised playbooks so each new location ramps predictably.

Start with a free 30-min call

Get a Restaurants & F&B marketing plan for your Dhaka business.

Tell us where you are today — we'll come back with the exact channel mix, budget band and 90-day roadmap tuned to your restaurants & f&b brand.

  • Reply within 24 hours
  • NDA on request
  • No obligation to hire
Free vertical playbook

Tuned for Restaurants & F&B in Dhaka.

🔒 Private · NDA on request · Privacy