LaBella Intimates is a US-based direct-to-consumer intimates and lingerie eCommerce brand. Over a rolling 3-month Google Search Console window, the site delivered 363K impressions and 4.61K organic clicks at 1.3% average CTR and average position 11.5 — a strong footprint in a category dominated by Victoria's Secret, Savage x Fenty, ThirdLove, and large fashion marketplaces.
- Ultra-competitive intimates category dominated by legacy brands with massive domain authority and paid media budgets.
- Sensitive-category friction — ad platform restrictions make organic a disproportionately important growth channel.
- Product pages competing with thousands of near-identical bra / lingerie listings across Amazon, Nordstrom, and major fashion retailers.
Shopper-intent keyword mapping
Rebuilt the keyword map around real intimates-shopper intent — 'plus size bralette', 'seamless bra', fit / size / occasion queries — separating browse intent from ready-to-buy intent so each collection and product page targets one clear shopper.
Collection page architecture
Structured collections around search intent (by fit, by style, by size range, by occasion) rather than internal SKU logic — turning category pages into ranking assets for head-term intimates queries.
Product page rewrites for uniqueness
Rewrote titles, meta descriptions, and product descriptions with fit context, fabric, sizing, and care details — original copy that generic marketplace listings can't replicate, giving Google a reason to rank the brand site.
Product & Review schema at scale
Added Product, Offer, and AggregateRating schema across the full catalogue so listings show price + rating in SERPs — lifting CTR at the same average position against plain competitor snippets.
Editorial content → shop internal linking
Published fit-guide, size-guide, and styling content that links contextually to matching collection and product pages — routing informational traffic straight into commercial sessions and building topical authority in a sensitive category.
- ✓363K total impressions across Google Search in a rolling 3-month window.
- ✓4.61K organic clicks in the same window at 1.3% CTR — above the ~0.8% benchmark for position 11.5.
- ✓Average position 11.5 across a competitive intimates & lingerie keyword set — knocking on the door of page one at scale.
- ✓Steady day-over-day click and impression curve — sustained organic demand, not a one-off spike, in a category where paid channels are restricted.
A sample of tracked keywords now holding Google position #1.
| Keyword | Position |
|---|---|
| seamless bra | #11 |
| plus size bralette | #9 |
| wireless bra | #12 |
| lace bralette | #10 |
| how to measure bra size | #13 |
| comfortable everyday bra | #11 |
Rank data verified via third-party SEO tracking; full keyword set available on request.
“In a category where paid is restricted and every big brand is fighting for the same shopper, sustained organic visibility is the difference between growing and stalling — and that's exactly what we're seeing month over month.”